Digital signage, sometimes called electronic signage, refers to display technologies like LED Walls (or video walls), projection and LCD monitors to vividly display webpages, videos, directions, restaurant menus, marketing messages or digital images.
Digital signage can be used to provide public information, convey internal communication or share product information to enhance customer service, promotions and brand recognition. It’s a powerful way to influence customer behavior and decision-making, while also enhancing consumer experiences through interactive screens.
Digital signage is un skippable, it “has” to be viewed, a feature that online advertising doesn’t share. This means that even if the creative material is the same, it stands out more as it is part of the physical space. Secondly, digital signage can also be an experience, as seen by more and more campaigns these days. Television ads have a similar fault, once an ad break starts, we can switch channels or look at our phones. When out and about, we are looking around and being aware of our surroundings, digital signage is unavoidable and un skippable
