The largest sign and graphics International trade show

in the east African region

Apply For a Stand

Secure your participation at the largest sign and graphics event in Ethiopia.
Apply For a Stand
Click Here to download the Brochure
Click Here for Sponsorship Package
Click Here for visitor registration link
Click Here to download the floor plan
Click Here to check out event schedule

20 - 22 December, 2022 | Ethiopian Skylight Hotel

About SGE

The rising domestic economies-particularly those in East and West Africa, growing disposable income, and expanding population drive increased markets for consumer products, which push the printing and packaging industry’s rapid development in Africa.

With increased urbanization and mobility becoming the norm in societies in Africa and across the world, the move towards small packs and multipacks is becoming more important. For manufacturers, this trend will create opportunities to encourage brand switching. Merchants will adopt these products as they save shelf space and rely on attractive packaging to boost sales.

SGE about us3

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Promoting the Signage and Graphics sector in the region
To get involved or for more information please contact us by email
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SGE in Numbers


Why Exhibit?


Brand awareness to strengthen your market




With Potential Clients


Your Business


Buyers across all sectors

Why Attend SGE?

This industry has two main segments: The signs business is expanding because of retailers’ need to attract customers. They are also expanding because of the rise of outdoor advertising, such as billboards and electronic displays. The graphics business v their brand identity. This is especially important for startups who can’t afford costly advertising campaigns or who need a way to stand out from competitors. In addition, there is growing demand for customized signage for events such as concerts, where attendees need to identify themselves with a unique sticker or pin that shows they are part of the event.

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Sign and graphics expo

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Who will Attend?

  • Advertising and Media Agencies
  • Architects and Architectural Contractors
  • Billboard and Hoarding Contractors
  • Branding and Image Consultants
  • Business owners
  • Commercial Designers
  • Hospitality & leisure attractions
  • Marketing and Communication professionals
  • Commercial Printers
  • Corporate Reprographic Departments
  • Exhibition Organizers
  • Exhibition Signage Makers
  • Government Organizations
  • Graphic Designers
  • Non-governmental organizations
  • OOH Media Companies
  • Outdoor Media Companies
  • Point of Sale
  • Print Users and Buyers
  • Retailers and Retail Stores
  • Screen Printers
  • Shop fitting & store developers
Co - Located with
Institutional Partners
Official Hotel Partners
Official Media partner
Official Airline partner