The largest sign and graphics International trade show

in the east African region

Apply For a Stand

Secure your participation at the largest sign and graphics event in Ethiopia.
Apply For a Stand
Click Here to download the Brochure
Click Here for Sponsorship Package
Click Here for visitor registration link
Click Here to download the floor plan
Click Here to check out event schedule

23 - 25 November, 2023 | Millennium Hall

2023/11/23 04:00:00

About SGE

The signs business is expanding tremendously in the East African sub-region due to an increase in demand for outdoor signs and digital displays. The graphics business has also been booming because it allows companies to create customized images that represent their brand identity.

Our company has seen the great need in the sector for a platform to interact, meet and do business. due to the fast growth of the sector now more than ever companies in the industry need to get together and discuss on ways to take the whole sector to the next level. Come and take advantage of this opportunity and be part of the first SGE sign and graphics in East Africa and be a part of the experience that will change your business in the region once and for all.

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Promoting the Signage and Graphics sector in the region
To get involved or for more information please contact us by email
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SGE in Numbers


Why Exhibit?


Brand awareness to strengthen your market




With Potential Clients


Your Business


Buyers across all sectors

Why Attend SGE?

This industry has two main segments: The signs business is expanding because of retailers’ need to attract customers. They are also expanding because of the rise of outdoor advertising, such as billboards and electronic displays. The graphics business v their brand identity. This is especially important for startups who can’t afford costly advertising campaigns or who need a way to stand out from competitors. In addition, there is growing demand for customized signage for events such as concerts, where attendees need to identify themselves with a unique sticker or pin that shows they are part of the event.

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Who will Attend?

  • Advertising and Media Agencies
  • Architects and Architectural Contractors
  • Billboard and Hoarding Contractors
  • Branding and Image Consultants
  • Business owners
  • Commercial Designers
  • Hospitality & leisure attractions
  • Marketing and Communication professionals
  • Commercial Printers
  • Corporate Reprographic Departments
  • Exhibition Organizers
  • Exhibition Signage Makers
  • Government Organizations
  • Graphic Designers
  • Non-governmental organizations
  • OOH Media Companies
  • Outdoor Media Companies
  • Point of Sale
  • Print Users and Buyers
  • Retailers and Retail Stores
  • Screen Printers
  • Shop fitting & store developers
Co - Located with
Institutional Partners
Official Hotel Partners
Official Media partner
Official Airline partner