Show Information


Event Date

20 - 22 December 2022


Ethiopian Skylight Hotel, Addis Ababa

Show timing

Tuesday,      20 December: 11:00am – 6:00pm

Wednesday, 21 December: 10:00am – 6:00pm

Thursday,     22 December: 10:00am – 4:00pm

Expected Numbers

Exhibitors – 70+

Forum & conference – 2

Visitors – 3500+

Hosted Buyers – 100+

Delegates – 500+

Exhibiting Inquires

Local Companies:

International companies:

Visitor and Marketing inquiries

Partnership and Conference Inquiries

About SGE

The sign and graphics sectors have become one of the most rewarding industries to invest in after Covid. It offers investors short-term high returns and long-term sustainable growth. The sector is growing at a CAGR of 11.75% and is expected to reach a value of $8.5 billion by 2023. This means that it is good for both long-term and short-term investors.

Competition based on quality has dramatically intensified in recent years, along with the pressure to innovate, grow and succeed in the global economy. SGE 2022 will

provide an ideal platform for demonstrating innovation and tackling competition head-on. the event will create high market transparency due to the many competitors represented at the industry trade fair. By being part of this event, you will get a comprehensive picture of the range of products and services on the market as well as price/performance ratios and market trends, helping to steer them towards future business success. Through the well-crafted B2B meetings, Cooperative arrangements can be formed with other companies.



  • East Africa has been the continent’s fastest-growing region in recent years. It is home to several of the fastest-growing economies, including Ethiopia, Djibouti, Kenya, Rwanda, Tanzania, and Uganda.
  • Average growth is projected to hit 4.9% in 2022 (Afdb).
  • Over the past 15 years, the region 2nd largest economy, Ethiopia, has been among the fastest growing in the world (at an average of 9.5 percent per year) (WB)
  • Ethiopia is also the 6th largest economy in Africa
  • Despite the COVID–19 pandemic and civil conflict, Ethiopia’s economy grew by 6.3% in 2021, the 3rd highest in sub-Saharan Africa (IMF)
  • Ethiopia’s economy is projected to grey by 5.7% in 2023 (IMF)
  • Ethiopia aims to achieve middle-income status by 2025.


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East Africa

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Opportunities in the Graphics and Signage Sector :

  • Continuously growing demand for advertising and signage technology
  • Fastest growing hospitality industry
  • Growing urbanization in the regional countries
  • Lack of suppliers in the region, especially in Ethiopia, creates a shortage of raw materials and consumables for businesses.

Trade Agreements

  • Djibouti, Ethiopia, Kenya, Rwanda, Tanzania, and Uganda are among the 43 countries in Africa that ratified the Africa Continental Free Trade Area (ACFTA)
  • Burundi, Comoros, Djibouti, Eritrea, Ethiopia, Kenya, Rwanda, Seychelles, Sudan, and Uganda are among the members of the Common Market for Eastern and Southern Africa (COMESA)
  • Burundi, Kenya, Rwanda, South Sudan, Tanzania, and Uganda have established the East African Community together with the Democratic Republic of Congo.
  • Ethiopia has signed Bilateral Investment Treaties (BITs) with 30 countries and double taxation Avoidance Treaties (DTTs) with12 countries
  • Ethiopia is using the opportunity of Generalized System Preferences (GSP), and Everything but Arms (EBA)
Co - Located with
Institutional Partners
Official Hotel Partners
Official Media partner
Official Airline partner