Connect and trade with the COMMUNITY

Showcase your latest innovations at the most influential event of the year

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Event dates

Event Date
24 - 26 DEC,2026
Venue
Addis International Convention Center
Show timing
Thursday: 11:00am – 5:00pm
Friday, : 10:00am – 5:00pm
Saturday: 10:00am – 5:00pm

Show summary

Exhibitors – 70+
Forum & conference – 2
Visitors – 3500+
Hosted Buyers – 100+
Delegates – 500+

Exhibiting Inquiries

Local Companies:
sales@pranaevents.net | +251913356709
International companies:
isales@pranaevents.net | +251929308366
Visitor and Marketing inquiries
marketing@pranevents.net
+251929308363
Partnership
Nebeyu@fair-team.co
+251929308366

About SGE

To establish effective communication with customers, signage is a cost-effective solution. Signage is vital for a business to be successful, as it allows businesses to market and advertise the products and services that a brand has to offer.

In today’s highly competitive business environment, branding is essential. Signage and digital displays play an important role in strengthening the marketing efforts of businesses. It is important for businesses to capitalize on every opportunity that signage offers to maximize the benefits of their advertising expenditure.

The digital advertising market in Ethiopia is projected to grow by 7.48% between 2023 and 2027, resulting in a market volume of US$81 million by 2027.

About Ethiopia

Economy

Population

The sector

Trade agreements

Economy

Over the past 15 years, Ethiopia’s economy has been among the fastest growing in the world, maintaining a high average annual growth rate. (WB)
Ethiopia is currently the 6th largest economy in Africa and the 2nd largest in East and Central Africa. (IMF/WB 2026)
Despite global shocks and past conflict, the economy is projected to grow by 9.2% in 2026, making it the fastest-growing economy on the continent this year. (IMF)
Following major 2024 reforms including floating the Birr inflation has abated to single digits (9.7%) as of late 2025. (UNDP/IMF)
Ethiopia aims to achieve middle-income status by 2025 (MoF)
The government is actively implementing the 10-year Perspective Development Plan (2021–2030), focusing on home-grown economic reforms and private sector-led growth. (GCS)

Population

138.9 Million+ estimated Ethiopian population, maintaining a high annual growth rate of 2.53%. (WB/UN 2026)
2nd largest population in Africa.
10th largest population in the world.

Opportunities

Continuously growing demand for advertising and signage technology
Fastest growing hospitality industry
Growing urbanization in the regional countries
Lack of suppliers in the region, especially in Ethiopia, creates a
shortage of raw materials and consumables for businesses

Trade agreements

Djibouti, Ethiopia, Kenya, Rwanda, Tanzania, and Uganda are among
the 43 countries in Africa that ratified the Africa Continental Free
Trade Area (ACFTA)
Burundi, Comoros, Djibouti, Eritrea, Ethiopia, Kenya, Rwanda,
Seychelles, Sudan, and Uganda are among the members of the
Common Market for Eastern and Southern Africa (COMESA)
Burundi, Kenya, Rwanda, South Sudan, Tanzania, and Uganda have
established the East African Community together with the Democratic
Republic of Congo.
Ethiopia has signed Bilateral Investment Treaties (BITs) with 30
countries and double taxation Avoidance Treaties (DTTs) with12
countries
Ethiopia is using the opportunity of Generalized System Preferences
(GSP), and Everything but Arms (EBA)